I actually wrote this post about 5 years ago for my first ever blog! This was before fitspo and fitness influencers were a huge thing, or at least they weren’t really on my radar. However, I think it is more relevant than ever today. I’ve updated it a little but the core message is still the same. Enjoy!

This morning a friend posted this image on Facebook..

I know she had the best intentions behind the post but it really got me thinking about the “fitspo” trend, fitness influencers and their effects on viewers’ body image.  

What is fitspo?

The Urban Dictionary definition of the word fitspo is:

“Images of active, strong, and fit women that promote proper exercise and diet. May also include images healthy foods. Much like thinspo (images of dangerously thin women used by people with eating disorders to motivate) but healthier.”

From the definition it sounds like a great thing. Replacing the horrible trend of “thinspo” with “fitspo” and encouraging women to be healthy and active. Both of those things get a great big YES from me. However, what can’t be escaped is the fact that images like this still encourage women to focus on their body shape and size. They still provide a body ideal, a goal for women to aim for. They still encourage women to base their self-worth on their appearance and attach morality to food and exercise. And this results in the same feelings of unworthiness and disappointment for those women who don’t follow the rules and don’t look like the picture-perfect Instagram fitness models.

The image above does an amazing job at showing us that the number on the scale is, well only that really. A number. The point here is that body weight and BMI are pretty meaningless and bodies of the same weight can have completely different body shape and composition. That’s all well and good, but what does the image imply? That we should be focusing on getting lean and toned instead of skinny? That it’s much better to be heavier and look like the photo on the right? Yes it may be successful in shifting the focus away from the scale and obsessing over how much you weigh but to what… the way your body looks in the mirror or a photo?

The dark side of fitspo

Lots of women (myself in the past included) have fallen into the trap of shifting their health and fitness goals from trying to weigh as little as possible to eating clean and looking lean and muscular. Maybe it’s getting abs or building a booty. But what the fitspo images like the one above don’t show is how the woman is feeling in each photo and what her life really looks like. What kind of behaviours is she engaging in to maintain her body? What is her overall health like? How are her relationships and social life? Is she following her passions or is she spending every waking minute obsessing over eating healthy food, exercising and comparing her body to others online?

There could be a whole range of things going on behind the scenes. We often assume that just because someone looks “normal” that they are not suffering and this is not always the case. Disordered eating can take on so many shapes and sizes. Bulimia and exercise bulimia, orthorexia, food fears, laxative abuse, binge eating, compulsive exercise. All of these can often go unnoticed as people can maintain a normal BMI and not end up looking like the skeletal eating disorder stereotype.

I am not saying by any means that the girl in the photos is suffering from any of these issues. Rather what I am trying to say is not to take photos like this at face value. Images mean nothing unless we know the full story behind them. I have shared before how I recently followed Stephanie Buttermore’s “All in Journey”. She is a fitness influencer who decided to share the true story behind her ripped physique. It was great to see someone opening up to their audience about this and I found her story inspriational!

My experience with fitspo and fitness influencers

For me personally, looking extremely lean and fit came at a great cost. Every day I did all of the healthy things. I worked out daily, ate clean and drank plenty of water. But I didn’t feel good and I didn’t know why. I wasn’t healthy. My periods were totally absent. I started to wake up in the early hours of the morning for no reason. Not only that, I felt fatigued all of the time and had to rely on more and more caffeine to get through the day.

I know not everybody will have the same experience. But I am sure I am not the only one! It took a lot of effort to unlearn all of the so-called healthy habits I had developed and get back to focusing on feeling good. Finally after going back to university to study public health nutrition, diving into my yoga practice and becoming a qualified teacher I found a balance where I could feel good and maintain a slim, healthy body without taking it to the extreme or letting it take over my life.

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Summary and take aways

For those of us in the health and fitness world, food and exercise and shaping our body can easily become the focus of our life. Yes it is fun to experiment with food and of course moving your body feels great. But it doesn’t have to be your sole purpose. It is very easy to get caught up in the social media bubble and forget that there is an outside world. Real life connections and meaningful relationships where you can be yourself can do so much more for your health and wellbeing than following some online fitness guru and feeling connected to others by the restraints of whatever lifestyle they preach.

My point in this article is to let you know that you don’t need to idolize anyone and your body is perfect whether you feel more like the “before” photo or the “after”. Remember to focus on the things that keep you feeling happy and healthy above all! I hope you enjoyed this article from 5 years ago Amy. I would say my opinions haven’t changed much since then. Let me know in the comments below your thoughts on fitspo and fitness influencers, do you find watching them uplifting and motivating or does it make you feel bad about yourself and like you need to change?

Over to you…

• Comment: What are your thoughts on fitspo? Does it motivate you or affect you in a negative way?
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