This is a tricky subject but something that has been on my mind lately. As someone who has been in the health and wellness field for several years, I have seen this reoccurring pattern of almost a cult-like mentality around various diets. As a former vegan I have certainly fallen for this idea that there is “one diet to rule them all” and experienced this almost religious dedication to my diet dogma of choice. But this doesn’t only happen with veganism, I’ve also seen the same aggressive preaching, tunnel vision and exclusionary mentality amongst followers of the paleo, raw food, keto and carnivore diets as well as those who believe that gluten, dairy or sugar are the devil.
Why do we do this? Why does following particular way of eating give us this feeling of safety and superiority? Why do we cling onto the idea that a particular diet will save us, take away all of our suffering and lead us to an infinite nirvana of perfect health? I think advertising definitely plays a role as health, youth and beauty have become aspirational products that can be marketed and sold. This used to be a tactic adopted by food manufacturers to sell us products like diet coke and special k but now with social media, anyone can become a diet “guru” and make millions selling the new version of sermons and religious texts (aka recipe e-books and courses), sometimes without any qualifications to back up their claims, other than personal experience.
When we are struggling, either with a chronic health condition or with the belief that we aren’t good enough as we are and need to somehow improve ourselves, we become the perfect customer. These gurus become our idols and we are vulnerable to believing everything that we see and trusting what we are told. We see people sharing about how cutting out all carbs or adopting a raw vegan diet cured them of every symptom and disease and improved their life in every way and of course, we want a piece of that! But we always have to remember that we don’t see everything about people’s lives and especially when someone has a product to sell, they have an investment in promoting perfection and sweeping any issues under the rug.
We all know in theory that social media is a highlight reel and that people tend to share what is going well or their success stories in overcoming their problems, myself included! I’ve often shared stories of my past struggles and how I have managed to balance my hormones and fix my relationship to food and my body. I try to be transparent and also share the process when I am in the messy place of trying to figure something out but of course I don’t write about every single thing going on in my life. Partly because I don’t want to bore people but mostly because when you’re in the eye of the storm, you don’t have the clarity and understanding that comes with hindsight and enables you to write about your struggles. So I don’t believe that anyone does it on purpose but we all tend to show more of the positive and less of the negative aspects of ourselves. It’s human nature to want to show our best side but our shadows and struggles are what make us human.
There has been a trend over the last couple of years on social media, with vegan influencers coming out and sharing “why I’m no longer vegan” stories. Often these are people who spent years declaring to the world how good they felt, how energetic they were and how amazing their hair and skin had become on this diet, only to admit a few months later that they were struggling all along and didn’t feel able to talk about it because they felt trapped by the web they had weaved around themselves. Their online identity and professional reputation had become so tied up in their diet dogma that they found it so hard to change their diet for their health, never mind tell their audience that they were doing so. And the ones that did share this experience received so much backlash and abuse from the community for being selfish or hypocritical.
This public shaming behaviour was so shocking to me and made me realise just how far this moralising of food and diet <cult>ure has become. Food is no longer just fuel and nourishment for the body and soul but it is now a way for people to express their status as a good citizen. Yes it’s great that we are now becoming more aware of the ethical issues surrounding our food system, especially now the size of the global population is leaving our planet straining at the seams. Making more ethical choices is is a good thing and something I am totally on board with and often talk about on this blog. It’s amazing that companies are now looking at their supply chains, consumers are seeking out more sustainable, fair trade products and we want to see this trend continue. However, this is work in progress and all we can do is make the best choices where possible to meet our conflicting objectives.
A healthy diet isn’t always sustainable or ethical and a sustainable diet isn’t always healthy. And no food or diet is perfect. You eat meat and dairy and contribute to climate change and potentially animal cruelty and pollution. So you cut out animal products and instead end up eating vegan products that are shipped from all over the world, produced on farms that cause large scale eco system damage or exploit bonded labourers in developing countries. You try to eat all organic, local, plant-based food and end up with a myriad of health issues due to your overly restrictive diet. We all have a responsibility to make better choices where we can, even though with the way the food system operates right now some of this is out of our hands. But we certainly shouldn’t feel guilt or shame for our food choices when they are not perfect, or shame others who do not have access to or cannot afford to make these better choices, because let’s be honest, choosing high-quality, organic, local produce is often a privilege rather than the easy option.
Moving away from ethics and towards health and wellness, when it comes to the macro-nutrient wars of the HCLF (high carb low fat) vs. the LCFH (low carb high fat) communities, it just gets silly. Each camp has their own key pieces of research that they cite and doctors that they follow who claim that this way of eating is the perfect human diet. Each has their armies of followers with stories of healing and longevity who battle against each other in pointless debates and who circle in their own communities, brainwashing themselves and proving each other right. In reality how can we possibly know what the perfect human diet is? Humans developed all over the planet and survived on so many different diets: hunter gatherers, agricultural communities and now industrial societies like the ones most of us live in today. There is so much conflicting research out there that it’s possible to find evidence to back up almost any claim.
There is so much variety in our genetics, environment and physical health status that there’s no way there is one truth when it comes to food and diet. Plus, health is about so much more than what we eat. When we look at the blue zones (the places with the highest number of centenarians), they don’t all follow the same diet but one thing they have in common is their sense of community, slow pace of life and connection with the natural world. I think there comes a point when you have to accept that perfecting your diet can only get you so far and the simple act of trying can be a stress on the body that causes health issues to continue. It’s much better to eat food that makes you feel strong and energetic, keeps your metabolism functioning at it’s best but also brings you joy and connection with the community you live in than keeping yourself in an isolated bubble, trying to consume the optimal diet for humans.
I am saying this as much for my past self as I am for all of you out there. I have been through phases where I was so desperate to heal my body that I put all of my energy into eating what I believed was the best diet for my body as well as the planet and it only made things worse. Letting go of the diet dogma was what finally helped me to heal. Now I definitely make the effort to make ethical and healthy food choices. I buy from local markets when I can, experiment with growing my own food, eat lots of plant-based meals and choose organic, fair trade products where its available and affordable. But I’m refuse to obsess over it or feel anxious when I can’t make the ideal choice. I eat plenty of things that aren’t sustainable or health promoting just because they taste good. I also now eat animal products again as for me, veganism didn’t work out and I experienced health issues despite being very careful with my diet and supplementation (I’m sorry to any vegans reading this but this was my experience).
I would never recommend to a client that they should eat a certain way and exclude particular food groups or foods, unless they have their own ethical or medical reasons to do so. I am a strong believer in paying attention to your bodies’ response to certain foods and choosing a diet based on what makes you feel your best. One of the best ways to do this in my experience in using a food diary, not to restrict your intake but to record how you really feel, physically and mentally, after eating certain foods or meals. This way you are totally in control and rather than relying on external information, you can listen and respond to your own bodies’ signals which is what we are designed to do. And even when you do find something that works, remember that this can change! Our bodies are never stagnant, we are constantly aging and adapting to the changing seasons and environment so we can’t expect that what works for us today will work 10 or 20 years down the line.
Over to you…
Anyway, that’s enough of me ranting for one day! Please leave a comment below if you have any thoughts on this topic, I’d love to hear your opinions and have a discussion. If you found this article interesting, please like this post and follow my blog to be notified when I post something new.
If you are looking for guidance, support and accountability on you health journey, please contact me or check out the nutrition and holistic health coaching packages I offer. I am a qualified Public Health Nutritionist and hatha yoga teacher and my specialty is helping women to balance their hormones and heal their body and metabolism after restrictive dieting. I would love to work together with you to move past any health blocks and get you feeling your best again!
2 thoughts on “Diet dogma, food and morality: why diet identities are unhelpful”
Thank you for saying all the things that have been on my mind surrounding diet! I feel we each have to do our best. ❤️